107 Articles in Five Months. Google Sent Us Six Clicks.

Our domain went live in April 2026. Since then we have published 107 articles, all of them written rather than generated, most of them long. Here is exactly what Google Search Console says they earned in the 90 days to 3 September.

705 queries. 6,249 impressions. Six clicks.

That is not a typo and it is not a complaint. It is what a new domain looks like from the inside, and it is the number almost nobody selling you content marketing will show you from their own site. So here is ours, with the parts that make us look bad left in.

The numbers, unedited

Read that from the bottom. 348 of our 705 queries sit at position 50 or worse. Another 219 sit between 21 and 50. That is 567 queries, 80 percent of everything we appear for at all, ranking on page three or deeper, where nobody looks.

The 138 queries inside the top 20 are the ones that theoretically matter. Between them they produced 1,221 impressions across 90 days, which is about 13 a day.

Every top-20 click was someone who already knew our name

Six clicks came from five queries. Three of those clicks arrived from positions 3 and 8, and both of those queries were product names: tools we built, typed in by people looking for them specifically. That is not discovery. That is a bookmark with extra steps.

The remaining three clicks came from average positions 24.9, 37.5 and 89.0. A click from position 89 is a rounding error, not a ranking.

So in 90 days, the number of strangers who typed a phrase describing a problem, found us somewhere in the results, and chose us, is three. Our overall click-through rate is 0.096 percent.

The commercial phrases we actually optimised for

This is the part that matters if you are paying someone for this. We deliberately built six service pages around six buying-intent phrases. Five months later:

• ocpp software development: average position 39.7, 47 impressions, no clicks
• next.js development company in india: average position 86.0, 44 impressions, no clicks
• shopify development company in india: no impressions recorded at all
• laravel development company in india: no impressions recorded at all
• wordpress development company in india: no impressions recorded at all
• flutter app development company in india: no impressions recorded at all

Four of the six have never registered a single impression. Those pages are indexed, technically clean, fast, and say the right things. They are simply not competitive yet against domains that have been collecting links since 2014.

What this means if someone is selling you SEO

If an agency shows you rising impressions in month three and calls it traction, ask for the average position column next to it. Impressions climb long before clicks do, because Google will place a new page at position 40 to see what happens to it. That is Google testing you. It is not traffic, and it does not turn into traffic on its own.

Three things are true at the same time, and the industry usually tells you only the first:

1. Publishing genuinely useful content is necessary. Without it there is nothing for Google to rank.
2. It is nowhere near sufficient. 107 articles bought us six clicks.
3. The distance between those two facts is authority, and authority is mostly time, links, and things that happen away from your website.

What actually moves a young domain

Here is what we tell a client who needs enquiries this quarter rather than next year. It is not what a content-publishing business wants to hear, and we are a content-publishing business saying it.

• Google Business Profile. For a local services business this beats everything else on this page. A complete profile with real photographs and a steady flow of reviews puts you in the map pack, which sits above the organic results everyone is fighting over.
• A small, deliberate ad budget. Spend on the exact phrases you want to own and you learn within a fortnight whether they convert. We spent five months discovering that next.js development company in india is hard. Ads would have told us what it is worth in two weeks.
• Links from real places. Industry bodies, directories people actually use, client sites, anyone who will credit your work. Ten good ones outweigh a hundred articles.
• Content, still. But as the thing that converts the visitors those three send you, not as the engine that produces them.

What we are changing

We are not going to stop publishing. The articles do a second job that Search Console cannot see: they answer questions during sales conversations, and they are the reason people who arrive from somewhere else decide we know what we are doing. Half our clicks were people checking us by name, which is exactly that effect showing up in the data.

What changes is that we have stopped counting articles as though the count were the result. The next 90 days go into the four things above. We will publish these same numbers again in December, whether they improved or not.

The caveats, because they are real

• Five months is short. Competitive commercial queries commonly take twelve to eighteen months on a new domain.
• This is one site in one niche. Software development is among the most saturated content categories on the internet, and your industry is probably kinder than ours.
• Our own website is not paying work, so it gets the hours left over after client projects. A funded campaign moves faster than this.
• Six clicks is a small enough number that one good week would change the percentage a great deal.

None of that changes the shape of the finding. A new domain does not rank on content alone, and anyone who tells you otherwise has a reason not to show you their own Search Console.