Digital Marketing in Canada

In practice, the French version cannot be an afterthought. It has to be available on terms at least as favourable as the English, which affects navigation, forms, error messages, transactional email, and support content rather than just marketing pages. We plan for two languages at wireframe stage, because French copy typically runs longer than English and a layout built for one will break on the other. Translation is done by a French speaker rather than machine output.

As a product requirement, not a setting. That means capturing and storing proof of consent with a timestamp and source, distinguishing express from implied consent along with when implied consent expires, an unsubscribe that works in every message and takes effect quickly, and accurate sender identification. Transactional messages are treated separately from commercial ones in the code, because conflating them is the most common way teams end up sending something they should not have.

We are outside Canada, so our services are generally not subject to Canadian sales tax on our invoice, and self-assessment rules may apply depending on your province and registration status. Because the provincial position varies considerably, we would rather your accountant confirms the treatment before the first invoice than reconcile it afterwards. We quote in Canadian dollars and hold the figure for the project.

Honestly, with a written-first working style. Our day ends before yours starts even in the east, and overnight in the west, so there is no live overlap to schedule around and we do not pretend otherwise. Work is handed over in writing at the end of our day, which lands as your morning, and questions that would block us are flagged before we stop rather than discovered overnight. One scheduled call a week in your morning covers what genuinely needs a conversation.

Starter retainers (SEO + 1 paid channel): CA$240-CA$480/month. Growth retainers (multi-channel + content team): CA$480-CA$1,300/month. Performance / enterprise: CA$1,300+/month. Ad spend is in addition to retainer fees and depends on your CAC targets, typical D2C brands run CA$810-CA$8,100/month in ad spend.

Paid ads (Google, Meta): first conversions within 7-14 days, optimized within 30-45 days, scaled within 60-90 days. SEO: first impressions in 4-8 weeks, meaningful clicks in 2-3 months, dominant rankings in 6-12 months. Email automation: starts driving revenue from week one once flows are live.

Yes, and this is what makes us different from most marketing agencies. We design and code high-converting landing pages on Next.js or Webflow, write the email copy, build the Klaviyo flows, and instrument the tracking. No 'we'll need a dev team for that' delays.

Yes. We get manager access to your ad accounts and run campaigns directly. We're Google Ads and Meta Blueprint trained. Ad spend stays on your card / billing, we just optimize the campaigns and report on performance.

We run influencer marketing campaigns for D2C brands (Instagram + YouTube focus) when it fits the channel mix. We don't do traditional PR (press releases, journalist outreach), that's a specialist field and we partner with PR agencies when clients need it.