Digital Marketing in the US

If you are consumer facing in the US, build as though it does. Demand letters over inaccessible websites are routine and cheap to send, federal work brings Section 508 with it, and the Department of Justice rule under Title II sets WCAG 2.1 AA for state and local government entities on a timetable your counsel can confirm for your size band. We work to WCAG 2.2 AA and test with a screen reader rather than relying on an automated scan, because automated tools catch perhaps a third of real issues and the other two thirds are the ones that end up in a letter.

Nobody can promise you that, and a supplier who does is selling something. We have been building since 2021 and we maintain what we build, which is the honest version of the answer. The useful version is that it should not have to matter. The repository is in your GitHub organization, the domain and hosting accounts are in your company name, the stack is Next.js, Laravel, Flutter and Postgres rather than anything only we can read, and the handover document exists before you ask for it. If we vanished tomorrow, another agency could pick it up without needing to call us.

Yes to the NDA. Send your standard one and it comes back signed within 24 hours, before you describe the project in any detail. Yes to the MSA too, with the caveat that we read it properly rather than signing to be agreeable. The two clauses we usually come back on are unlimited liability, where we ask for a cap tied to the fees, and an IP clause drafted broadly enough to sweep in the internal tooling we bring to every project. Everything built for you transfers to you in full on final payment. We mark up those two and sign the rest.

Two in the afternoon in Chicago is past midnight here, half past midnight in summer and half past one in winter, so the truthful answer depends on what you are paying for. Monitoring does not keep our hours and the alert fires whatever the clock says. Whether a person is awake to act on it depends on your plan, because we are not a 24/7 on-call operation as standard, and we would rather tell you that while you are choosing a plan than while your checkout is down. Without out-of-hours cover written into the contract, the realistic answer is that it is picked up at the start of our day, which is the middle of your night, and you should price that in when you decide.

Starter retainers (SEO + 1 paid channel): $170-$340/month. Growth retainers (multi-channel + content team): $340-$910/month. Performance / enterprise: $910+/month. Ad spend is in addition to retainer fees and depends on your CAC targets, typical D2C brands run $570-$5,700/month in ad spend.

Paid ads (Google, Meta): first conversions within 7-14 days, optimized within 30-45 days, scaled within 60-90 days. SEO: first impressions in 4-8 weeks, meaningful clicks in 2-3 months, dominant rankings in 6-12 months. Email automation: starts driving revenue from week one once flows are live.

Yes, and this is what makes us different from most marketing agencies. We design and code high-converting landing pages on Next.js or Webflow, write the email copy, build the Klaviyo flows, and instrument the tracking. No 'we'll need a dev team for that' delays.

Yes. We get manager access to your ad accounts and run campaigns directly. We're Google Ads and Meta Blueprint trained. Ad spend stays on your card / billing, we just optimize the campaigns and report on performance.

We run influencer marketing campaigns for D2C brands (Instagram + YouTube focus) when it fits the channel mix. We don't do traditional PR (press releases, journalist outreach), that's a specialist field and we partner with PR agencies when clients need it.