Digital Marketing in Singapore

About Digital Marketing

Most digital marketing agencies sell you reports, slides full of impressions, reach, and engagement metrics that don't pay rent. We sell measurable revenue and qualified leads. Our digital marketing work spans SEO, Google Ads, Meta Ads, email automation, content marketing, and the analytics setup that ties every channel back to actual money. Every retainer reports against your North Star metric, revenue, leads, signups, not vanity numbers.

What the engagement includes

• SEO, technical, content, and local
• Google Search and Performance Max Ads management
• Meta (Facebook + Instagram) Ads management
• LinkedIn Ads for B2B
• Email marketing automation (Klaviyo, HubSpot, Mailchimp)
• Content strategy and long-form blog writing
• Landing page design and CRO (conversion rate optimization)
• Google Tag Manager + GA4 + Meta Pixel + server-side tracking

What MAS, the healthcare advertising rules and the ad platforms ask of a Singapore campaign

Financial services marketing in Singapore now has a rulebook aimed at whoever runs the campaign. MAS issued its Guidelines on Standards of Conduct for Digital Advertising Activities on 25 September 2025 and they took effect on 25 March 2026. They apply to financial institutions and the third parties they appoint, online content creators expressly included, and they set five safeguards: choosing digital media that suit the product, presenting important disclosures prominently given the limits of each format, assessing and selecting the digital marketers used, monitoring what those marketers do, and taking disciplinary action when they get it wrong, with the board and senior management accountable for the whole. For an agency that means being one of the digital marketers the institution has assessed, and keeping the approved creative, the disclosures as they appeared and the monitoring records in a form the client can hand to its own reviewers. Alongside the guidelines MAS published a guide for content creators, written with the Advertising Standards Authority of Singapore, covering when a MAS licence may be needed and the disclosure of compensation received, and it sent advisory letters to five content creators suspected of giving financial advice without a licence. Digital payment tokens are tighter still. Under MAS guidelines of 17 January 2022, DPT service providers should not market to the general public in Singapore: no advertisements on public transport, public websites, social media platforms or broadcast and print media, and no social media influencers. They may promote only on their own corporate website, their own mobile apps and their official social media accounts, without trivialising the risks. So a Singapore crypto client's campaign is an owned channel programme, with no paid social or display buy aimed at the public. Whether the guidelines reach your firm and your arrangements with creators is for your own compliance team.

Healthcare is the Singapore category where the usual performance marketing playbook is unlawful. The Healthcare Services (Advertisement) Regulations 2021, in force since 3 January 2022 and amended from 26 June 2023, bind licensees under the Healthcare Services Act, such as medical and dental clinics. An advertisement must not contain photographs or videos of an individual before and after, or only after, a treatment, whether or not they create an unjustified expectation, so the transformation carousel many aesthetic campaigns are built around cannot run. Laudatory statements and superlatives are out, and so is presenting information in a way that amounts to soliciting or encouraging use of the service. Reviews and testimonials are prohibited except on the licensee's own premises, website or social accounts, and only where a patient or their carer gave the review directly to the licensee, unpaid and not substantively modified, and the licensee has not reproduced it, so a widget pulling third-party ratings onto the site or a testimonial clip in a paid ad falls outside the exception. A programme offering gifts or benefits based on the value of services bought cannot be advertised either, apart from narrow cases such as a payment plan shown when payment is sought. Even links are regulated: the licensee's website must not link to a site carrying content of the kinds the rules bar, testimonials and before and after images included. The internet is a permitted medium, so paid search and paid social are open, but the copy, the landing page and every outbound link are written to these rules. Breaching the review or hyperlink rules can bring a fine of up to S$20,000, imprisonment of up to 12 months, or both. Whether what you offer is a licensable healthcare service is for your own counsel.

The ad platforms run Singapore checks of their own, and these stop a campaign before any regulator looks at it. Meta requires every advertiser whose ads deliver to audiences in Singapore, global campaigns included, to verify the people or organisations benefiting from and paying for those ads and to choose which verified beneficiary and payer are shown alongside them, with enforcement from as early as 27 May 2025 and non-compliant ads liable to be rejected or paused. When an agency in India runs the ad account, the beneficiary is the client and the payer is whoever funds the spend, so both are settled and verified before launch rather than discovered when delivery stops. A regional campaign aimed at Malaysia and Indonesia that also delivers in Singapore is caught as well, which is why its location settings are checked even when Singapore is not the target. Google has required financial services advertisers showing ads in Singapore to be verified since 30 August 2022. The advertiser first passes a third-party check, then applies to Google, and has to show that it is licensed by MAS, appears on the Ministry of Law's list of licensed moneylenders or of registered dealers, or is exempt. Google says its definition of financial services covers categories these regulators may or may not regulate, so an advertiser can be asked to verify even where no licence applies to what it does. Neither verification can be completed by the agency on the client's behalf, because both rest on the client's own identity documents and licences, so the ad account is set up with the business that owns the advertising as the verified party and the agency added as a partner. Which verification your business needs is for the platforms' own policy teams and, where a licence is involved, for your counsel.

How we work with Singapore clients

Singapore is the one market we serve where the working day is simply shared. We are two and a half hours behind you and neither country moves its clocks, so our morning starts partway through yours and the whole of your afternoon is live time for both sides. That changes the shape of an engagement more than anything technical does: a call is booked for the same afternoon rather than the same week, a question raised before your lunch is answered after it, and the written-first method we run for North American clients is a courtesy here rather than a necessity. We keep the written record anyway, with a default chosen on every open decision, because it is the thing an auditor or a new hire can read later and a call is not.

Invoicing is worth stating plainly because the GST position confuses buyers on both sides. We are outside Singapore, so no GST appears on our invoice. Whether you account for it yourself is the reverse charge question, and IRAS's own guidance is that a GST-registered business making only taxable supplies is not affected, while a partially exempt one accounts for it in its own return. We quote in Singapore dollars, the figure holds for the project whatever the rupee does, and payment by bank transfer or Wise avoids the card fees a five-figure invoice does not need. The contract can sit under Singapore law with Singapore courts, and unusually among our overseas markets that clause has teeth: Singapore is a reciprocating territory under section 44A of India's Civil Procedure Code, so a judgment of the Singapore High Court can be executed in India directly rather than re-litigated.

Indicative pricing in SGD

Converted from our published Indian rates and rounded. Exchange rates move, so the figure on your quote is calculated on the day it is issued.

Questions Singapore clients ask

Digital Marketing: common questions

Other markets we work in