Ecommerce Website Development in the US

About Ecommerce Website Development

We build online stores that take orders on day one: Shopify when you want to move fast, WooCommerce when you want to own everything, and custom Next.js when neither fits. Razorpay, Shiprocket and GST invoices come set up, not as extras. You get a written scope and a flat quote within 24 hours.

What the engagement includes

• Razorpay or Cashfree payments, UPI included, with COD rules you control by pin code and order value
• Shiprocket or your courier of choice, with tracking emails and WhatsApp updates your customers actually read
• GST-compliant invoices generated per order, with the right HSN codes, so your accountant stops rebuilding them
• Product, collection and category pages built for search, with clean URLs and schema from day one
• Core Web Vitals checked on a mid-range Android phone on 4G, because that's who is shopping
• Google Analytics 4 and Meta pixel events for view, add to cart and purchase, tested before launch
• A handover call and written notes, so your team can add products and run sales without calling us

What the Mail Order Rule, Prop 65 and US pricing rules ask of a custom store

A delivery date on an American product page is a legal promise before it is a conversion tactic. The FTC's Mail, Internet, or Telephone Order Merchandise Rule requires a seller to have a reasonable basis for any shipping time it states, and where the page states none, a reasonable basis to ship within 30 days, or 50 when the customer is applying for credit from the seller. The clock starts once the seller holds both a complete order and payment, and under 16 CFR 435.1 an authorization to charge the buyer's account counts as payment, so a store that authorizes at checkout and captures the card only when the parcel leaves is already counting. When the date will be missed, the customer has to be told before it passes, given a revised date or told that none can be given, and offered cancellation with a full refund at no cost. Silence counts as consent to a first delay of 30 days or less and never to a second. Refunds are due within seven working days, or one billing cycle on the seller's own credit, and the FTC's business guide says store credit, vouchers or scrip cannot be substituted. Knowing violations of an FTC rule carry civil penalties per violation, adjusted for inflation each year. In the build this belongs in the data model rather than the copy. Each variant carries a lead time sourced from the warehouse or supplier, the promise shown on the page is computed from it and saved with the order, backorders and preorders are order states of their own, and a scheduled job finds every order nearing its promised date, sends the delay notice by email, which the guide allows, and starts a refund that cannot quietly turn into a coupon. Whether a shipping promise you make meets the reasonable basis test is for your own counsel.

Two US warning regimes reach the product page itself, and both require the warning before the shopper buys rather than inside the box. California's Proposition 65 requires a clear and reasonable warning for a product that exposes consumers to a listed chemical, and for internet purchases the safe harbor in title 27, section 25602(b) of the California Code of Regulations is met in one of three ways: the warning on the product display page, a hyperlink on that page marked WARNING, CA WARNING or CALIFORNIA WARNING, or a warning otherwise prominently displayed before the purchase is completed. A warning the shopper has to search the site for does not count. Amendments operative from 1 January 2025 require the short-form warning to name at least one listed chemical, while products manufactured and labeled before 1 January 2028 may keep the old short form, so a catalog will carry both wordings for years. Businesses with fewer than ten employees are outside the law, but it is enforced largely by private parties after a 60-day notice, and penalties run up to $2,500 per day for each violation. Toys are the second case. The Consumer Product Safety Improvement Act of 2008 requires any advertisement that provides a direct means of purchase, websites included, to show the choking hazard statement for small parts, balloons, small balls and marbles on or immediately adjacent to that advertisement, and it has applied to internet listings since 12 December 2008. So the product model gets structured warning fields, the chemical names, the warning type and the hazard statement, filled from what the manufacturer supplies, rendered on the product page and repeated on the cart line before payment. A warning kept as free text inside a description is the version that disappears in a redesign or a supplier feed import. Whether a product needs a warning at all is for the manufacturer and your own counsel.

A US product page has to be honest about two things a template usually decides: what the crossed-out price means, and whether this shopper's price was picked for them. The FTC's Guides Against Deceptive Pricing treat a reduction from the seller's own former price as legitimate only if that price was the actual, bona fide price at which the article was offered to the public on a regular basis for a reasonably substantial period of time. California is more exact. Business and Professions Code section 17501 forbids advertising a former price unless it was the prevailing market price within the three months immediately before the advertisement, or the advertisement clearly states when it prevailed. So a compare-at field typed in by hand, or set at launch and never revisited, is a liability, and the strikethrough should be computed from the store's own dated price history. On 19 August 2026 the FTC voted 2 to 0 to publish a proposed enforcement policy statement on personalized pricing, and its comment period closed on 25 September 2026. Where shoppers reasonably expect a price not to vary with their personal data, it says a business should disclose clearly and conspicuously that the price is personalized, the basis for it and the types of data used, and that failing to do so is likely unfair or deceptive. One of its examples is a retailer charging more online because data shows the shopper is inside its store or parking lot. New York already requires a clear and conspicuous disclosure reading THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA under General Business Law section 349-a, with civil penalties of up to $1,000 per violation. So the pricing engine records which inputs moved each displayed price, keeps rules based on product, time and stock apart from rules that read the person, and shows the disclosure whenever the second kind fires. Whether a comparison or a personalized price is lawful is for your own counsel.

How we work with US clients

A US engagement gets agreed twice. Once with the person who wants the thing built, and then again with legal, security, procurement and finance, who arrive separately and rarely in the same week. That second round is where a supplier outside the country loses the calendar: a master services agreement to redline, a security questionnaire, a certificate of insurance, and a vendor portal that assumes everyone it onboards can sign a W-9. Send all of it while the scope is still being written rather than in the week you wanted to start, and where the honest answer to a row is that we do not hold something, we write that in rather than leaving it blank.

You are also buying from a company you cannot drop in on, so the evidence has to do the work an office would otherwise do. What we send is live production URLs rather than a deck, a written scope with one fixed number against it, and the names of the people who will do the work rather than a bench that changes after signature. What we will also tell you is the shape of what you are hiring: a small team in Noida that has been building since 2021, not a firm that can put four more people on your project next Monday. If that is what your timeline needs, we say so before the contract rather than after it.

Questions US clients ask

Ecommerce Website Development: common questions

Other markets we work in