SEO Services in the US

About SEO Services

Most SEO agencies sell you ranking reports for keywords nobody actually searches. We sell results, qualified organic traffic that turns into leads or sales. Our SEO work spans technical audits, on-page optimization, content strategy, structured data, Core Web Vitals tuning, local SEO, and the boring backlink groundwork that actually moves the needle. Every retainer reports against revenue or lead metrics, not vanity rank positions.

What the engagement includes

• Technical SEO audits and recovery from manual / algorithmic penalties
• On-page SEO and structured data implementation
• Content strategy and long-form blog writing
• Local SEO and Google Business Profile management
• E-commerce SEO (Shopify, WooCommerce, Magento)
• Core Web Vitals optimization (LCP, INP, CLS)
• International SEO with hreflang and multi-region setup
• Backlink earning via guest posts, digital PR, and HARO

Paid placements, brand impersonation and the Google judgment in US SEO

Paid links are a Google policy question everywhere, but in the US a paid article is also an advertisement under federal law, and the agency that places it is in scope. The FTC's Enforcement Policy Statement on Deceptively Formatted Advertisements, issued in December 2015, treats content as deceptive when its format misleads readers about its commercial nature, and the Commission's business guide works through the case of an online magazine paid to publish articles that promote an advertiser's products: those articles need a clear disclosure. The guide says the disclosure belongs near the headline, in front of or above the content rather than below or beside it, in plain words such as Ad, Advertisement, Paid Advertisement or Sponsored Advertising Content, and warns that Promoted, or Presented by and Sponsored by a named brand, may leave readers thinking the sponsor had no say over what was written. It says the disclosure should stay with the piece when it is republished on other sites, in social posts or in email, and it names ad agencies and affiliate network operators alongside advertisers among those who may answer for a deceptive native ad. That matters for link building, because the usual guest post bought from a US publisher is exactly an article the advertiser paid for, written to read as independent editorial. So the US version of an off-page plan does three things. Every placement that involved payment, free product or a reciprocal arrangement is logged with the publisher, the date and the terms. The brief requires an advertising label near the headline as well as rel=sponsored on the link, because the attribute speaks to the search engine and the label speaks to the reader, and only the label answers the FTC's concern. And publishers that refuse a visible label are dropped from the plan, whatever their authority metrics say. Whether a particular placement needs a label is for your own counsel.

The other US rule that reaches search work directly is the FTC's Rule on Impersonation of Government and Businesses, 16 CFR Part 461, in force since 1 April 2024. It makes it an unfair or deceptive practice to materially and falsely pose as a business, directly or by implication, or to misrepresent affiliation with, endorsement by or sponsorship by one, and because it is a trade regulation rule the Commission can seek civil penalties and redress for consumers. The Commission's statement of basis lists illustrative conduct that includes a website impersonating a business's name, logo or mark, or a close facsimile or keystroke error such as rnicrosoft.com or carnegiehall.tixsales.com, ads posing as a business against search queries for business services, and a business's mark used on a website without authorization. Two everyday SEO tactics sit near that line: third-party pages built to rank for a brand name plus customer service, login or phone number, and exact-match or near-match domains bought on a competitor's name. So a US engagement treats brand-term content about someone else as comparison or review content that says plainly who is writing it, never puts another company's logo or mark in a title, a schema publisher field or a favicon, and keeps a list of domains we will not register for a client. The same rule works in the client's favor. A cloned site or a fake support number ranking on your brand can be reported to the FTC as a rule violation rather than a general complaint, and the evidence a report needs, dated screenshots, the domain's registration date and the ranking history, is what a rank tracker already collects. On 24 September 2026 the FTC voted 2 to 0 to publish an advance notice asking whether to extend the rule to how search engines, social platforms and marketplaces handle impersonation ads; it appeared on 1 October 2026 with comments due 60 days after publication. Whether a page implies affiliation is for your own counsel.

The US also has a court order reshaping the search market, and it reaches the signals SEO work runs on. In United States v. Google, Judge Amit Mehta entered a final judgment on 5 December 2025 that took effect 60 days later and runs for six years. Google has appealed and the government has cross-appealed, while implementation goes on: the five-member Technical Committee overseeing it was complete by May 2026. The judgment bars Google from exclusive deals for distributing Search, Chrome, the Assistant or its generative AI products on devices sold in the US, which over time puts more default positions, and the queries that follow them, up for negotiation. The part closest to SEO is section IV. Within 30 days of a rival being certified as a Qualified Competitor, Google must make available, at marginal cost, an identifier for every document in its web search index with a notation grouping the documents it considers duplicates, a map from identifier to URL, and for each document the time the URL was first seen, the time it was last crawled, a spam score and a device-type flag. The plaintiffs' status report of 17 September 2026 says the certification procedures are still being written and that the template licence for index and user-side data is due on 27 October 2026, so no rival holds that data yet. When one does, how Google clusters your duplicates and scores your pages for spam becomes an input to other engines rather than a private judgment inside one. That makes basic hygiene count twice: one canonical URL per piece of content, parameter and session variants consolidated, and no doorway pages or scaled thin content of the kind a spam score exists to catch. It is also a reason to report Bing and other engines separately now, so a change in their quality shows up in your own data first. What any rival may do with that data is for the court and its committee to settle.

How we work with US clients

A US engagement gets agreed twice. Once with the person who wants the thing built, and then again with legal, security, procurement and finance, who arrive separately and rarely in the same week. That second round is where a supplier outside the country loses the calendar: a master services agreement to redline, a security questionnaire, a certificate of insurance, and a vendor portal that assumes everyone it onboards can sign a W-9. Send all of it while the scope is still being written rather than in the week you wanted to start, and where the honest answer to a row is that we do not hold something, we write that in rather than leaving it blank.

You are also buying from a company you cannot drop in on, so the evidence has to do the work an office would otherwise do. What we send is live production URLs rather than a deck, a written scope with one fixed number against it, and the names of the people who will do the work rather than a bench that changes after signature. What we will also tell you is the shape of what you are hiring: a small team in Noida that has been building since 2021, not a firm that can put four more people on your project next Monday. If that is what your timeline needs, we say so before the contract rather than after it.

Indicative pricing in USD

Converted from our published Indian rates and rounded. Exchange rates move, so the figure on your quote is calculated on the day it is issued.

Questions US clients ask

SEO Services: common questions

Other markets we work in