UI/UX Design in the UK

About UI/UX Design

Design is part of every project we ship, and we also take it on as a standalone service. We've designed interfaces for web apps, dashboards, e-commerce stores, and mobile apps across India, the USA, Canada, the UK, and the UAE. Whether you need a full product designed from a blank Figma file or a redesign of an interface users find confusing, we handle the whole arc: research, wireframes, high-fidelity design, a reusable design system, and a clean handoff your developers can actually build from.

What the engagement includes

• User research and UX audits
• Information architecture and user flows
• Wireframing and clickable prototypes
• High-fidelity UI design in Figma
• Design systems and component libraries
• Web app and SaaS dashboard design
• Mobile app design (iOS and Android)
• E-commerce and landing page design

What UK regulators expect of interface design: choice architecture, WCAG 2.2 duties and GOV.UK patterns

UK regulators have told designers what they expect in plain terms. The ICO and the CMA published a joint position paper, Harmful design in digital markets, on 9 August 2023, naming five practices that can undermine people's control over their personal information: harmful nudges and sludge, confirmshaming, biased framing, bundled consent and default settings. It closes with four expectations, and the third is unusual for a regulator: test and trial your design choices, through A/B tests, online experiments, surveys, usability testing and interviews, so that the design is evidence-based, and test comprehension, experience and feelings of control as well as behaviour. A test that only counts how many people clicked yes answers the wrong question. The CMA's consumer side has been working through the same ground screen by screen. On 19 July 2024 Wowcher gave undertakings to use only clear and accurate countdown timers, to make scarcity claims reflect its actual stock, to stop pre-ticking its VIP membership box and to refund about £4.27 million to more than 870,000 customers signed up that way. The first eight investigations the CMA opened under its new direct enforcement powers, announced on 18 November 2025, included Wayfair over time-limited sales, Marks Electrical over default opt-ins and Appliances Direct over both, and the Wayfair case was still gathering evidence at its June 2026 update, with no finding made. For a UK design that puts evidence behind three everyday components: a sale timer is wired to the real end of the offer, a selling fast badge reads from stock data, and an add-on stays unticked until the customer ticks it. We also keep the research record showing how a consent or upgrade screen was tested and what people understood from it, because that is what the joint paper asks firms to be able to show. Whether a particular screen is lawful is for your own counsel.

For a UK public sector client the accessibility regulations make WCAG 2.2 AA a design requirement rather than something a test finds later. The Public Sector Bodies (Websites and Mobile Applications) (No. 2) Accessibility Regulations 2018 apply to every public sector body that is not exempt, and they reach public-facing mobile apps, intranets and extranets as well as websites. The government's guidance now names WCAG 2.2 AA, and the six criteria the W3C added in October 2023 at levels A and AA are the ones a design file settles before any code exists. Targets have to be at least 24 by 24 CSS pixels or have enough spacing around them. When an item receives keyboard focus it must be at least partly visible, so a sticky header, a cookie banner or a chat launcher cannot sit over the field a keyboard user has just tabbed to. Anything done by dragging needs a simple pointer alternative. Help that appears on several pages has to sit in the same place on each. A service must not ask for the same information twice in one session, so an address the user has already given is carried forward rather than typed again. And logging in must not depend on solving, recalling or transcribing something, which means password managers and paste have to work in the password and code fields, and a puzzle captcha needs an alternative. The exemptions are narrow: the guidance lets bodies leave PDFs published before 2018 alone unless they are needed for a service, along with older audio and video, maps and third-party content they do not control. For public sector work we therefore annotate each frame with the 2.2 criteria it touches, specify focus order and target sizes in the handoff, and design the sign-in and multi-page journeys around those criteria from the first wireframe. Whether your organisation is in scope, or partly exempt, is for your own counsel or accessibility lead.

Public sector work in the UK comes with a published method as well as a visual style. The Service Standard's fourteen points begin with understanding users and their needs and include making the service simple to use, making sure everyone can use it, and using and contributing to open standards, common components and patterns. A transactional service for central government has to be assessed against it, even one used only by civil servants, and it goes to a cross-government panel if it is likely to handle more than 100,000 transactions a year or be used by civil servants in more than one organisation. The patterns encode research a designer from elsewhere would not reach by instinct. The Service Manual tells teams to start a form with one thing per page, one question, one decision or one piece of information, because that helps people on mobile and helps them recover from errors. The names pattern says not everyone's name fits a first name and last name format, advises against asking for a title because it can reveal gender and marital status, and says field lengths should come from population data. Wales adds a second layer. Under the Welsh Language Standards, a body such as the Welsh Government, a county council or a national park authority must make every page of its website available and fully functional in Welsh, must not treat Welsh less favourably than English, must have the interface and menus in Welsh, and must publish apps that function fully in Welsh. The Commissioner's code of practice suggests a prominent Cymraeg button at the top of each English page linking to the corresponding Welsh page, and says a flag would not be enough. So a Welsh public sector design carries two complete sets of strings, a language switch that lands on the equivalent page, and every component checked with Welsh text in place. Which standards your body's compliance notice imposes is for your Welsh language officer to confirm.

How we work with UK clients

UK engagements tend to start with procurement questions rather than technical ones. Who holds the data, which law governs the contract, whether you can produce a record of processing if the ICO asks. We answer those in the proposal instead of leaving them to a legal review three weeks in, because that review is where UK projects usually stall.

Invoicing is the other thing worth settling early. We are outside the UK, so services we supply generally fall under the reverse charge and your finance team accounts for the VAT rather than paying it to us. Our invoices say so explicitly. We quote in pounds, the figure does not move with the exchange rate mid-project, and payment by bank transfer avoids the card fees that make a five-figure invoice unnecessarily expensive.

Indicative pricing in GBP

Converted from our published Indian rates and rounded. Exchange rates move, so the figure on your quote is calculated on the day it is issued.

Questions UK clients ask

UI/UX Design: common questions

Other markets we work in