UI/UX Design in the US

About UI/UX Design

Design is part of every project we ship, and we also take it on as a standalone service. We've designed interfaces for web apps, dashboards, e-commerce stores, and mobile apps across India, the USA, Canada, the UK, and the UAE. Whether you need a full product designed from a blank Figma file or a redesign of an interface users find confusing, we handle the whole arc: research, wireframes, high-fidelity design, a reusable design system, and a clean handoff your developers can actually build from.

What the engagement includes

• User research and UX audits
• Information architecture and user flows
• Wireframing and clickable prototypes
• High-fidelity UI design in Figma
• Design systems and component libraries
• Web app and SaaS dashboard design
• Mobile app design (iOS and Android)
• E-commerce and landing page design

What FTC dark patterns cases, federal design rules and state kids' codes ask of a US design

For a US product the costliest design mistakes are ones the Federal Trade Commission has already described. Its staff report Bringing Dark Patterns to Light, published on 15 September 2022, sorts them into four groups: design that misleads, such as ads dressed as editorial content or a countdown timer on an offer that is not actually time-limited; subscriptions that are easy to start and hard to stop; key terms and mandatory fees buried until late in a purchase; and interfaces built to steer people toward the option that gives away the most personal data. Two cases show how that reads against real screens. In December 2022 Epic Games agreed to pay $245 million in refunds after the FTC alleged that Fortnite's counterintuitive, inconsistent and confusing button configuration let players incur charges with a single press, including while waking the game from sleep mode or previewing an item, and that Epic used internal testing to make its cancel and refund features harder to find. On 25 September 2025 Amazon settled the FTC's Prime case for $2.5 billion, and the order reads like a design brief: a clear and conspicuous button to decline Prime, no more decline button worded as "No, I don't want Free Shipping", the cost and the date and frequency of charges disclosed during enrollment, and cancellation through the same method people used to sign up. The Epic allegation shows that a testing record can become part of the case. So when we design a purchase, upgrade or data permission flow for a US product, the decline and cancel paths are drawn and reviewed with the same care as the yes path, urgency messaging appears only where an offer really ends, and A/B tests are judged on whether people understood what they agreed to as well as on whether they converted. Whether a particular flow crosses the line is for your own counsel.

If the buyer is a federal agency, the design requirements come from statute and OMB policy rather than taste. The 21st Century Integrated Digital Experience Act, signed on 20 December 2018, requires a new or redesigned agency website or digital service to be accessible under Section 508, have a consistent appearance, include a search function, be designed around user needs with data-driven analysis behind decisions, and be fully functional on common mobile devices. OMB memorandum M-23-22 of 22 September 2023 says agencies should use the U.S. Web Design System, must comply with the federal website standards that incorporate it, must use plain language in any document needed to obtain a service or benefit, and should run generative research and ongoing usability testing. As of this writing standards.digital.gov lists none as required, with the banner, page title and meta description standards pending and a language selector still being researched. Executive Order 14338 of 21 August 2025 created a National Design Studio under a Chief Design Officer and told agency heads to produce initial results by 4 July 2026, and the USWDS team said on 16 June 2026 that the order's instruction to update the design system to match was no longer a requirement. Research is where a design team feels it. The Paperwork Reduction Act has long made agencies wary of putting the same questions to ten or more members of the public, and OIRA's memo of 21 November 2024 clarified that watching people use a form or website, and asking open questions while doing so, generally needs no PRA clearance, while research meant to produce statistics, collecting personal information beyond what is needed to contact participants, or developing survey questions does. So a federal research plan is written as moderated usability testing with open questions rather than a questionnaire with a sample size, and the colour, layout and field size changes that come out of it are the kind OIRA calls de minimis. Which of these bind your contract is for your contracting officer.

The newest US rules aimed squarely at interface design are the state age-appropriate design codes, and they are being settled case by case. Maryland's Kids Code has been in effect since 1 October 2024 for online products reasonably likely to be accessed by anyone in the state under 18. It bars dark patterns, defined by reference to the FTC, that draw out more personal data than a child would expect or get around privacy protections, and it required a data protection impact assessment for each covered product, service or feature by 1 April 2026. A federal court refused to dismiss NetChoice's challenge on 24 November 2025 but did not block the law. California shows the other way it can go: on 12 March 2026 the Ninth Circuit kept that state's dark patterns restriction enjoined because the provision does not clearly delineate the proscribed conduct, vacated the injunction over the rest, including the duty to set children's default privacy settings to a high level, and sent the case back to the district court. Nebraska's act has applied since 1 January 2026, with civil penalties available from 1 July 2026 and its scope widened by an amendment from 17 July 2026. Vermont's takes effect on 1 January 2027 and asks for the highest privacy defaults for minors, no single setting that loosens all of them at once, and no push notifications to minors between midnight and 6 a.m. The design lesson in the California ruling is that the vague word is the fragile one, so we design to the concrete duties instead: a separate setting for each protection with the protective state as the default, a visible signal while location is collected or a parent is monitoring, notification schedules that respect quiet hours, and review notes recording why each default was chosen. Which codes reach your product, and whether its audience is likely to include minors, is for your own counsel.

How we work with US clients

A US engagement gets agreed twice. Once with the person who wants the thing built, and then again with legal, security, procurement and finance, who arrive separately and rarely in the same week. That second round is where a supplier outside the country loses the calendar: a master services agreement to redline, a security questionnaire, a certificate of insurance, and a vendor portal that assumes everyone it onboards can sign a W-9. Send all of it while the scope is still being written rather than in the week you wanted to start, and where the honest answer to a row is that we do not hold something, we write that in rather than leaving it blank.

You are also buying from a company you cannot drop in on, so the evidence has to do the work an office would otherwise do. What we send is live production URLs rather than a deck, a written scope with one fixed number against it, and the names of the people who will do the work rather than a bench that changes after signature. What we will also tell you is the shape of what you are hiring: a small team in Noida that has been building since 2021, not a firm that can put four more people on your project next Monday. If that is what your timeline needs, we say so before the contract rather than after it.

Indicative pricing in USD

Converted from our published Indian rates and rounded. Exchange rates move, so the figure on your quote is calculated on the day it is issued.

Questions US clients ask

UI/UX Design: common questions

Other markets we work in